Monday 4 April 2011

Slide 2: In what ways does your media product use, develop and challenge forms and conventions of real media products? Continued

Our trailer combines both conventional and un-conventional factors. We have focused on including many stock characters such as the troublesome teenager which are common in any soap opera. In our trailer we have included; the troublesome teen, the antagonist, and the pregnant one. Stock characters feature in every soap opera. The storylines touched upon within the trailer contain rites of passage, such as births, deaths and marriages. These are conventionally used within soap operas to enable the programme to screen for a long period of time, for example Eastenders features characters who are generations of the same family. At the beginning and at the end of the trailer, we have used the Channel 4 logo to identify that this programme will be shown on this channel. This is conventional, as viewers would know which channel to watch the soap opera on when the advert was promoted on other channels. The clips within the trailer are mainly related to one storyline (the drunk girl) with smaller teaser clips from other storylines, these included a pregnancy test and a proposal. We choose to focus on one storyline, which is un-conventional, we choose to focus promoting the first episode which is to be shown. The reason for this is that it would make people want to watch the episode, then after watching that entice them to watch the episodes that follow, which contain more detail from the smaller clips. Within the trailer there is text which appears in-between clips. The use of this text provides the viewer with more detail as to what is happening within the trailer. When constructing the trailer, we initially decided not to include text. Yet after watching the trailer we decided that more information needed to be added. Words such as drugs, lust and frustration are all quite striking. If someone were to glance up and see just one of these words, then they will be intrigued to find out more, therefore by watching the soap opera.

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