Slide 5: What have you learnt from your audience feedback?

• Positive/successful elements, narratives were well conveyed We issued a audience questionnaire which allowed us to gain an understanding of what their opinion was of our final productions (trailer, TV listings and poster). Within that, lots of the questions asked for the audiences view (both good and bad) on the products. From the information they gave us we have analysed that they understood the storylines and interpreted the themes being conveyed within the trailer. For example, we asked the question, Which themes/life events (e.g. death, marriage, drugs) can you identify? The majority of the audience answered: alcohol abuse, drugs, pregnancy and violence. This is the answer that we were looking for as these were the narratives that we included in our trailer. Therefore we have conveyed this well, meaning it is successful.


• Peer evaluations when text was at a draft stage During the process of constructing our soap opera trailer, within the class group we each evaluated each others texts. We filled out forms that highlighted areas of success and areas for improvement. This allowed my group to improve our trailer, and make it more suitable for our target audience. The peer feedback we received was that the trailer was too long and seemed to reflect aspects from a TV drama rather than a soap opera. Therefore with this information we reduced the speed and duration of the clips, filmed more scenes with new characters and changed the music to a more upbeat sound which suited the style of the trailer.


• Identify if the audience were engaged Asking questions which asked the audience to note details that they saw in the trailer allowed us to see if they were engaged or not. The answers to these questions taught us what areas were successful and which ones that were less successful. The viewers were shocked when they saw the violent scene at the end of the trailer and this left them wanting to know more about what had happened to the girl.


• Identify areas for development Areas for development mostly are within the poster and TV listings magazine. The audience did not entirely know who the magazine was aimed at, therefore this shows that improvement can be made to indicate that it is for an older audience. The audience also were unsure of the meaning of the cell line featured on the poster, there was a lack of understanding as to how it related to the image displayed.